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  • Pensions
  • Savings
  • Investments


What is DirectInvest?

DirectInvest allows you to invest without the need for face to face financial advice.  It’s a simple way to invest online at the touch of a button.  With DirectInvest, you can invest from £50.00 and top this up at anytime from as little as £1.00. You are in full control and can choose your individual goals, risk profile, product and select your fully managed Investment Portfolio. The True Potential platform will then create an intelligent portfolio for you, and you can sit back with the peace of mind that your investments are hard at work for you.

Begin your Investment journey from as little as £50

£50 per month
£150 per month
£250 per month
£500 per month

* With just a 5% medium growth, you could see the following net returns in just 10 years. Returns are based on our Balanced Portfolio as at 24/07/2018

Capital at Risk. The value of investments can go down as well as up, so you could get back less than you invest. You will not be provided with investment advice, so you’re responsible for any investment decisions you make. If you are unsure about the suitability of an investment, you should speak to an authorised financial adviser. Direct Invest is available to customers aged 18+ and must have a UK Bank Account.

Why use Direct Invest?

Contrary to popular belief, you don’t have to be rich to begin investing. More so, investing doesn’t have to be complicated.

  • Access to the multi award winning platform provided by True Potential
  • Access to one of the most fully ‘Advanced Diversification’ investment portfolio models
  • Ongoing support and personal service from any one of our High Street locations
  • Access to fully qualified advisers should you need
  • Your own secured personal client site allowing you to view and manage your investments 24/7
  • The ability to top up your investment from as little as £1 via ImpulseSave
  • View your investments from multiple devices including your smart phone, tablet, desktop and laptop
  • View all your Assets including Savings, Investments and Current account from one simple log on
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To invest in a fund you must be 18 or over and be a resident in the UK for tax purposes.

Is DirectInvest right for you?

DirectInvest is aimed to both new and existing investors without the need for face to face financial advice. In doing so, this significantly reduces both initial and ongoing adviser fees often charged by Financial Institutes and Financial Advisers. With interest rates at an all time low, many people are looking for an alternative home for their money, but are often put off by high fees or having to go through a full advice process in order to invest. Although there are now multiple options available to invest online, our proposition offers one of the most advanced diversified portfolio models which are reviewed and re-balanced monthly by an Independent Investment Committee. This ensures that your Portfolio always remains within your chosen Risk Profile.  In addition, you also receive guided support from any one of our High Street Branches.

What is Investing?

When you invest, you should invest in a wide range of assets and equity sectors – often referred to as Cash, Bonds, Property and Shares. You invest with a view of gaining a higher return than typical Bank or Building Society accounts. Investments are geared for long term goals. You may have a specific goal such as a wedding, new car, school fee’s or retirement, or you may just simply want to gain a higher potential return than typical savings accounts. One of the key things to consider when investing is how long you can potentially invest for. You must be able to invest for at least five to ten years. This is because the value of your investment will go up and down and you need to give sufficient time to iron out peaks and troughs. Other things to consider are that you have enough money for any planned expenditure you may have over the next five to ten years and to cover unforeseen expenditure. Money for such expenditure or eventuality should be kept on readily accessible accounts, with no underlying risk to your capital. In addition, you should also ensure all loans and credit cards are fully paid off before you consider investing. This is because the interest being charged on loans and credit cards, are often higher than any potential return. You must make sure that you can afford to save any amounts you commit to on a regular basis.  Although payments can be stopped at anytime, it’s important to work through a budget beforehand, to make sure the payments are affordable. Finally, you must be prepared to take an element of risk. Whether you consider yourself as a low, medium or high risk investor, you can never eliminate risk completely.

Selecting your Risk Profile

Finding the right portfolio As a rule of thumb, the higher the risk, the higher the return – however, the higher the potential losses. There is no way to get rid of risk completely, but there are ways to manage it. Volatility is a measure of risk. Assets that experience wide fluctuations in value are defined as high risk, but generally tend to produce the highest long-term performance. Very low risk assets (for example deposits) have the smallest fluctuations in investment return terms. We have multiple risk rated portfolio’s to match your chosen risk profile. You can review and select your risk profile from five categories – Defensive, Cautious, Balanced, Growth and Aggressive. Here you can review each of the risk profile descriptions by selecting one of the five risk categories.

I'm pursuing some growth but don't want to take much risk.

The Defensive investor may be very sensitive to short-term losses. A Defensive investor's potential aversion to short-term losses could compel them to sell their investment and hold a zero risk investment instead if losses occur.

Defensive investors would possibly accept lower long-term return in exchange for smaller and less frequent changes in portfolio value. Analysing the risk-return choices available, a Defensive investor is usually willing to accept a lower return in order to assure the safety of his or her investment.
I'm comfortable with a little risk in pursuit of growth.

The Cautious investor may be sensitive to short-term losses. A Cautious investor's potential aversion to losses could compel them to shift into a more stable investment if significant short-term losses occur. Analysing the risk-return choices available, a Cautious investor is usually willing to accept somewhat lower returns in order to assure greater safety of his or her investment.

I'm comfortable taking some risks in pursuit of better growth.

The Balanced investor may be somewhat concerned with short-term losses and may shift to a more stable option in the event of significant losses. The safeties of investment and return are typically of equal importance to the Balanced investor.
I'm comfortable taking more risks in pursuit of higher growth.

The Capital Growth investor may be willing to accept high risk and chance of loss in order to achieve higher returns on his or her investment. Significant losses over an extended period may prompt the Capital Growth Investor to shift to a less risky investment.
I'm comfortable taking big risks in pursuit of the highest growth.

The Aggressive investor usually aims to maximise long-term expected returns rather than to minimise possible short-term losses. An Aggressive investor values high returns relatively more and can tolerate both large and frequent fluctuations through time in portfolio value in exchange for a higher return over the long term.

Choosing your Product

Regardless of your chosen risk profile and portfolio, this can be held within an Individual Savings Account (ISA), General Investment Account (GIA) or a Personal Pension.  The only difference in being is the underlying tax treatment of the individual products and restrictions that may apply. Statistics

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With a Stocks & Shares ISA, you can invest up to £20,000 in this tax year. A Stocks & Shares ISA is a tax-efficient savings scheme that allows you to invest up to £20,000 in the 2018/19 tax year. Using up your allowance each year can significantly boost your investments and save you tax when compared with other saving and investment products. You can use your full ISA allowance in a Cash ISA, Stocks & Shares ISA, or a combination of the two. You can also transfer from a Cash ISA to a Stocks & Shares ISA, and vice-versa. However, you can only pay in to one Cash ISA and one Stocks & Shares ISA in each tax year. You can open a Stocks & Shares ISA if you are a UK resident aged 18 or over. Why Invest in a Stocks & Shares ISA? Out of the two ISA options, Cash ISAs and Stocks & Shares ISAs, Britons tend to choose cash. Over the short-term, this can be a sensible choice, but it’s important to remember that inflation can eat into your capital therefore storing your money in a Cash ISA could potentially be losing you money. With the current inflation rate, this means that any money you have held in Cash ISA’s is actually losing buying power. In order to reach your financial goal sooner, you will probably want to consider products that can potentially out-perform inflation each year. A Stocks & Shares ISA has the potential to do this, as the returns you receive are directly linked to the performance of the assets held within the fund. You can withdraw cash from your Stocks & Shares ISA at any time, without losing the tax breaks, and reinvest back into the ISA within the same tax year, without it counting towards your annual allowance.

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With our Personal Pension, you can usually invest up to 100% of your income or £40,000 in this tax year (whichever is lower). A Personal Pension is a tax-efficient savings scheme used to build an income in retirement. You can usually invest up to 100% of your income up to the £40,000 pension annual allowance, so if you earn £35,000 this tax year, you can put it all into your pension. There is also a lifetime allowance for pensions, which is currently £1.03 million. This is the maximum amount that can be held in your pensions at retirement before significant tax charges apply. Going over the current lifetime allowance will result in a 55% tax charge. Recent changes to pensions give greater freedom and flexibility to those with a private pension. On reaching retirement age, you will be able to withdraw your entire pension in a lump sum or take an income over time. Importantly, the age at which you can cash in your pension is currently 55, this will rise to 57 in 2028. This will then track 10 years below the state pension age, which rises with life expectancy over time. It’s vital that you understand the age at which you will be able to access your pension when setting your retirement goal. A Personal Pension is a tax-efficient way to invest for your retirement. Like an ISA, you won’t pay tax on any  income or capital gains from your investments. However, with a personal pension, you also get tax relief on any personal contributions you make, meaning the government adds payments to any amounts you put in At retirement age, you’ll, have a lot of freedom over how you can withdraw and spend your pension. You can: Take the whole amount with 25% tax-free and 75% taxed as income Take 25% tax-free and draw the rest as income over time Take no lump sum, but a regular income with 25% tax-free If you plan to take a regular income, our Personal Pension account allows for flexible drawdown. This means you will be able to take out either an income with an upper annual limit or take an income with no annual cap. Overall, a Personal Pension is an attractive, tax-efficient way to save for your retirement. You even get a tax top up from the government in exchange for locking your money away over the long-term. Thanks to the tax top up, Personal Pensions are especially tax-efficient if you are a higher rate or additional rate taxpayer while you work and become a basic rate taxpayer when you retire.

Learn more about Pensions

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General Investment Account

With our General Investment Account, you can invest any amount and withdraw your money at any time.  A General Investment Account is usually considered after you have maximised your ISA allowance. A General Investment Account is similar to an ISA, but without the tax-efficient treatment of your money. You pay Income and Capital Gains Tax on the money in your investment account, based on your personal tax circumstances. We’ll send you a personal tax report each year to help you fill in your tax return. If you’re a basic-rate taxpayer, the dividends you receive from holdings in a GIA have a non-refundable tax credit, which satisfies your income tax liability in full. If you’re a higher or additional-rate taxpayer, you may be liable at a higher rate. Withdrawals from GIAs my be liable for Capital Gains Tax, although you have an annual capital gains allowance of £11,700 in the 2018/19 tax year. You can open a GIA if you are a UK resident aged 18 or over. Unlike ISAs and Pensions, General Investment Accounts have no limits on how much you can pay into them and no restrictions on when you can take your money out. This makes GIAs attractive if: You’ve used up your annual ISA allowance You don’t want to lock your money away in a Pension until you’re 55 Some people use GIAs as a ‘feeder’ account for their ISA, transferring their money over as soon as the new tax year begins. You can withdraw from your account at any time.

Diversifying your Portfolio

The True Potential Portfolios are a suite of fully diversified, discretionary-managed investment solutions. With a wide exposure to world-class investment managers, as well as diversifying your investment by asset class and geographic region, our clients benefit from having more potential to grow their money and manage volatility, all in one Portfolio. And, as we’re committed to helping our clients reach their financial goals, True Potential continually monitor the Portfolios to make sure they perform as expected and remain within the chosen risk profile. They also re-balance for the future, rather than the past, taking an active approach to allocating your money where they see the greatest potential for growth. They call this approach ‘Advance Diversification’.  Please click the following link to view the latest fund factsheets. View fund factsheets

Simple Chart

Simple Diversification

A mixture of equities, cash and bonds.

Busy Chart

Multi-Asset Diversification

A full range of asset classes and geographic regions from one fund manager.


Advanced Diversification

A blend of tried and tested multi-asset investment strategies that finds opportunities for growth.

What are the charges?

Our fees are transparent, there will be no nasty surprises or unexpected charges. You will pay us an on-going service fee of just 0.50% per annum for using our online service and you can call into one of our branches at anytime, as although this is a non-advised service, we are here to help and guide you through the steps towards investing. In addition, a payment of 0.40% per annum is paid to True Potential for their platform services and an Annual Management Charge for the underlying invested funds. This will vary dependent on your chosen portfolio. This fee is incredibly low compared to investing with full advice where fees can be as much as an initial fee of 3% of the invested amount and 1% ongoing.

Breakdown of charges


True Potential Platform fees


Ongoing service fee


Annual Management Charge

Total charges


How do I get started?

Follow our simple 4 step process to start investing

Click here to register

Receive welcome pack and return forms

We will then email you and you can log in to your account

Begin your Investment Journey.

Get started today with one simple registration

You can invest from as little as £50 per month and top up your investment with as little as £1

Frequently Asked Questions

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Who are True Potential?

True Potential are an award winning group of financial services and technology companies, working with close to 20% of UK financial advisers and their clients. By combining their Investment Management expertise with advanced Wealth Platform technology, they offer financial solutions built for the future.  Their aim is to maximise returns and minimise risk for investors.  They use advanced diversification to blend tried and tested multi-asset strategies.  This provides investors with opportunities that others can’t replicate. With access to more than 9,000 professionals in 200 locations around the world, our expert in-house team makes the investment decisions for our Fully-Managed Investment Portfolios. They have created a set of bespoke Fully-Managed Investment Portfolios with unique growth opportunities to make investing online easy for you.

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Are you covered under the Financial Service Compensation Scheme (FSCS)?

Yes.  You may be entitled to compensation from the scheme if we cannot meet our obligations.  This depends on the type of business and the circumstances of the claim.  Most types of investment business are covered up to a maximum limit of £50,000, whereas insurance business is covered for 90% of the claim, without any upper limit.

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Can I withdraw from my investment?

It takes around 7 working days to sell your investment and transfer the money to your bank account. If you invest in a pension, you can only withdraw from 55 years old.
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Can I have a Cash ISA and a Stocks & Shares ISA?

Your total ISA allowance for this financial year is £20,000.  You can mix your full allowance between a Cash ISA and Stocks & Shares ISA.  You can mix your allowance between a Cash ISA and Stocks & Shares ISA, but your total contributions cannot exceed £20,000.  For example, you can save £10,000 within a Cash ISA and £10,000 within a Stocks & Shares ISA, or your full allowance of £20,000 within either a Cash or Stocks & Shares ISA.  If you invest your full allowance within a Stocks & Shares ISA, you cannot then open a Cash ISA during the same financial year.  The financial year runs from the 6th April to the 5th April of the following year.  Money you have invested within an ISA during previous financial years do not account towards this years contribution.

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How do I withdraw my money should I need too?

You can send a secured message via your client site once registered.  You can also call True Potential on 0800 046 8007.  You will need to allow for 7 – 10 working days for funds to be credited to your nomiated UK Bank Account.  Any money will need to be paid to an account in your own name and cannot be sent to a third party.

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What happens if I decide I need advice?

We do not provide advice for those saving on a regular basis.  This is because any charges made for given advice have too much of a significant impact on your initial contributions.  We are however more than happy to provide support and guidance on how to use our online systems and help you with some of the initial questions you may have.  You should seek professional advice should you be unsure about investing.

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How do I access my client site?

Once registered, we will send you a welcome pack which will give you everything you need to know and any further documentation we may require to begin your investment journey.  You will need to sign and return your Client Terms, which once received we will email you with your account activation.  You can then log into your own personal client site, and begin investing.